Hello, I’m Nigel 🐾

And this is my brand new paw-selected healthy cat food!

After trying many different meals, I’ve chosen two recipes that are simple, natural and full of real meat and fish – just the way cats should eat every day!

    • No grains.
    • No sugar.
    • No unnecessary fillers.

Just proper food for proper cats!

Launching with Two Delicious Recipes

Because us cats are carnivores — and we deserve the best.

Nigel’s Choice launches with two simple, natural recipes made with real meat and fish, carefully selected to keep cats healthy, satisfied and full of energy.

Simple ingredients. Real meat and fish. Just the way cat food should be.

🍗 Nigel’s Chicken Fillet

A wholesome shredded chicken recipe packed with natural protein. Ingredients: 70% Chicken ; Sunflower Oil (2%) ; Essential Minerals (1%)

Try Me!
🐟 Nigel’s Ocean Mix

A delicious fish recipe full of natural flavour and nutrients. Ingredients: 50% Tuna ; 10% Salmon ; 5% Shrimp ; Sunflower Oil (2%) ; Essential Minerals (1%)

Try Me!

The Problem With Most Cat Food

Many everyday well known cat foods contain:

  • cereals and grains
  • added sugars
  • artificial fillers
  • as little as 4% meat or fish

But cats are natural carnivores! They need real meat and fish to stay healthy, active and happy.

Dry biscuits can cause chronic dehydration: cats rely on food for moisture, but biscuits contain only 7–10% water (vs ~70% in wet food), increasing the risk of dehydration and urinary tract infections.

That’s why Nigel’s Choice is different!!

A Mission With Real Opportunity

Nigel’s Choice is about more than just better cat food.

Every purchase helps support local cat rescue centres by providing free Nigel’s Choice meals for cats still waiting to find their forever homes. Because every cat deserves the chance to live a healthy, happy life.

At the same time, the opportunity for better cat nutrition is huge.

There are over 9 million cats in the UK, and more owners than ever are looking for natural, high-meat and fish cat food without unnecessary additives or fillers.

Meet Nigel 🐾

Nigel wasn’t always the happy cat he is today.

He was rescued in a poor condition – hungry, weak and struggling – by his local cat rescue centre.

After being cared for and rehomed by owners who became obsessed with his health and wellbeing, Nigel’s life changed completely.

Good food made a huge difference.

Now Nigel wants to help millions of other cats live healthier lives too. And that’s how Nigel’s Choice was born.

We deserve the best! Remember, health tum means healthy bum. Soft fur and bright eyes
Long lives! Less visits to the cat doctor
More purrrrrrring!

Nigel

Join the Nigel’s Choice Journey 🐾

Give your cat the healthy food they deserve.

Try Nigel’s Choice today and discover the difference real ingredients can make.

Buy your first box of Nigel’s Choice.

Try Nigel's Choice
Buy Your First Box of Nigel's Choice!